Kuma Creative is the work of Will Jakobson, a self-taught visual storyteller with years of experience in videography, photography, and animation. Driven by curiosity and a passion for craft, Will has honed his skills through hands-on exploration and real-world projects rather than formal training.

The name Kuma (meaning “bear” in Japanese) comes from his travels through Japan, where locals affectionately gave him the nickname. Today, Kuma Creative reflects that same spirit of adventure and authenticity, blending technical precision with an instinct for capturing genuine, human moments.